San Diego, California, is the eighth-largest city in America with over 1.4 million residents, and the city is only growing! By 2030, the city's population is forecasted to be 1.69 million.
Despite the growth, you might be dealing with rental property vacancy rates. Property marketing is the best way to draw interest to your rentals.
Keep reading to learn five tips for attracting tenants in a competitive market.
1. Write a Compelling Listing
One of your goals as a landlord should be to find long-term tenants. Without a compelling rental property listing, you won't find renters who want to live on your property for long or at all.
In your listing, spotlight what makes your San Diego property stand out from the others. Describe the layout and room details, list amenities, and add top attractions within the neighborhood.
2. Take High-Quality Photos
Although smartphones have great cameras on them these days, it's important to have professional photos taken of your property. Photographs are often the first thing potential renters look at on your rental listing, so they need to be high-quality.
In addition to using a professional camera, you'll need to declutter the space and ensure proper lighting. Taking photos during the day to capture natural light can help you create outstanding final products.
Provide a comprehensive view of the rental by adding a variety of photographs to the online listing.
3. Create an Online Presence
You can fill rental vacancies quicker if you are a trusted business. To develop a strong brand as a rental property, make sure you have an online presence.
A professional website is a top property marketing asset because it offers renters information while being an additional advertising channel.
You can send traffic from your marketing initiatives to your real estate website to generate more interest.
4. Use Social Media
There are billions of people across different social media platforms, making social media a great marketing tool. You can use your accounts to engage your target audience and build awareness of your rental property business.
Consider your preferred audience and where they spend their time. Property management companies can help you complete research on the ideal markets.
5. Place "For Rent" Signs Outside
Using "for rent" signs is a traditional form of marketing that can help you generate word of mouth in the local market.
As people drive or walk by your property, they will see these signs and keep them in the back of their minds. They might be looking for a place to live or know someone else who is.
It's never a bad idea to use this affordable marketing technique every time a unit opens up.
Attract Renters With Property Marketing
You might have a great property but no one will know about it if you fail to utilize rental property marketing. These tips can help you find potential renters and build brand awareness so that tenants will want to stay long-term.
If you don't have time to market your property, let us help! Investment Safe Property Management helps national and local clients with all real estate management endeavors.
With over 25 years of local Dan Diego experience, we know we can help you reach your investment goals, starting with property marketing. Contact us today for a partner you can trust.